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Tijuana Flats Campaign

Role: Creative Director and Designer

Nothing says “family” like the holidays. Everyone has gathered at one house, it’s loud and chaotic, a little too warm, something has probably spilled somewhere, and there’s a tablescape that is so inviting you almost forgot about that uncle’s comment regarding your relationship status. A kid has left a toy or two in the midst of the dishes, but it’s still so festive that you can’t wait to sit down with everyone and dig in to whatever the moms have whipped up.

Tijuana Flats hit hard with the holiday food items. The cult classic tostadas  made a reapperance after much noise online, and seasonal flavors were brought in with a crisp horchata and mouth-watering sopapilla chips. All three items together set the table for one heck of a holiday spread.

With a gift card incentive and catering push to boot, all three messaging points needed to live cohesively under one campaign but avoid message exhaustion. Alternating the hierarchy of three primary colors allowed everything to feel related but independent. 

PHOTOGRAPHER Mike Gluckman
FOOD STYLIST Aracelis Thompson
R&D Cheryl Hardway
DIRECTOR OF MARKETING Dave Cain